Facebook Messages: Changing the Face of Online Communication?

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Case Details:

Case Code : ITSY066
Case Length : 09 Pages
Period : 2010 - 2011
Pub Date : 2011
Teaching Note :Not Available
Facebook
Industry : Information Technology; Social Media
Countries : US; Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Another Enterprise from Harvard Dorm-Room

In 2002, after graduating from a prestigious private school, Phillips Exeter Academy, Zuckerberg joined Harvard to study computer science and psychology.

On the Harvard campus, he was actively engaged in building easy to use websites for students. In the process, he launched thefacebook.com site from his Harvard dormitory room on February 4, 2004...

IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

Facebook Messages - What Message Would it Deliver?

At a time when the four biggest players on the Internet were battling out for every minute spent on the Internet by users, Facebook announced the launch of its Messages service in November 2010. The company said that the service would be launched gradually on an invite-only basis, i.e., a new member would be allowed to join only on accepting the invitation sent by an existing member...

Ramping up Rivalry with Google, Microsoft, and Yahoo!

While Facebook had been building Messages from early 2009, the traditional e-mail providers had been rolling out services synchronized with social networking from mid-2010. Targeting the needs of younger generation Internet users, the major players started offering integrated and easy-to-use services (similar to social networking sites) on existing e-mail platforms using cloud computing technology.

Exhibits

Exhibit I: Time Spent on Facebook, Google, Yahoo
Exhibit II: Working Model of Facebook's Messaging System

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